I’ve always found it a little funny when people complain about how expensive an Apple Watch is. For me, the cost has never been the barrier to owning one. Right now I’m wearing a Series 10 46mm. It’s not the cheapest watch I own, but it’s close. The actual cheapest is my Seiko SKX007, which I picked up a couple of summers ago as a knock-around watch for the beach.
I bring this up because my Omega Speedmaster X-33 recently needed a battery replacement. While it was at Omega, they called to say it also needed a full service. Not exactly shocking—I bought it in 2006, so it’s pushing 20 years old, and this is only its second service. It’s had a hard life: I wore it daily for years before I started rotating in other watches, and titanium picks up dings easily. At the last two battery changes they even noted “condition poor” on the paperwork, which felt a little insulting if I’m honest.
So yes, I’ll be glad to have it back shiny and refreshed. What I’m less thrilled about is the price of the service. And yet, it’s not surprising. It’s about what I paid the last time I had another Omega serviced. The kicker? The cost of this service was actually more than what I paid for my Apple Watch.
That’s the point, really: watch costs are relative. The X-33 was the most expensive thing I had ever bought when I got it, and I still love it. But the idea that maintaining one watch can cost more than buying a brand-new Apple Watch puts the whole “Apple Watches are too expensive” complaint into perspective. For now, I’ll just be waiting a few weeks while the work gets done and chuckling at the absurdity of it all.
The photo is of a much younger X-33 right after getting a NATO strap for it, since the titanium band was getting beat up too much.