Yes, you read that correctly: the main activity for my birthday was a trip to a grocery store called Omega Mart.
So while the title is technically true, it needs some context. For a milestone birthday (let’s leave the number out of this), we planned a long weekend in Las Vegas. Hopefully, I’ll write more about that trip later. Including M and myself, there were about eight of us. I had a pretty solid plan for the evenings—this is Vegas, after all. Plenty of speakeasies for good cocktails and amazing food. But I hadn’t put much thought into daytime activities for our few days there.
While running through ideas with a friend who’s been living in Vegas since college, he suggested Meow Wolf’s Omega Mart. I had no clue what it was, but the group was up for it. The group we had in total was eight people, though our numbers shifted throughout the weekend as some people arrived early and left early, while others came later and stayed longer. Initially, we planned to visit Omega Mart the day before my birthday with 6 of us that was there, but between scheduling issues and a downpour, we couldn’t make it. Thankfully, one of my friends managed to reschedule usfor the next day, which worked out well because two friends who were arriving that night could join us, too. That made it a full house.
On the day, I discovered that Omega Mart is… a supermarket disguised as an interactive art exhibit. Or maybe it’s an interactive art exhibit disguised as a supermarket? I’m still not sure. After spending hours there, I’m not entirely certain of much about Omega Mart.
Omega Mart is located in a warehouse-like complex called Area15. You enter the store as you would any regular grocery store. There are aisles stocked with products you can actually buy—each one weirder than the last. I wanted to take home half of them! (See photos for some truly bizarre examples.) After a few minutes of browsing the aisles, I was really enjoying myself, and then things got weird—in the best way possible. I noticed a hidden passageway through one of the freezer doors. A friend suggested waiting until everyone was ready before going in, but after a minute or two, my curiosity got the better of me, and I went in anyway.
What awaited us on the other side felt like stepping into another universe. I think that’s actually how they describe it. Almost on cue, a friend who we were waiting for outside in the freezer aisle wandered in from a different passageway, saying, “Oh, you found this place too!” Glad we didn’t wait for them!
We spent the next few hours exploring this alternate universe, with the occasional detour back to the grocery store. Everyone had a blast. What I didn’t realise at the time was that there were interactive storylines and mysteries woven throughout the place. One of my friends texted his teenage son about it, and his son immediately told us to check out the freezer. Apparently, he was already familiar with Omega Mart. Until two days prior, I had no idea this place even existed.
Honestly, describing the alternate universe we explored is hard to do justice here. I recommend checking out their website and reading some reviews. I’ll post a few photos, but it was visually captivating enough that I wouldn’t hesitate to return if I were in Vegas again.
When we’d seen enough, we exited Omega Mart and headed to a bar in the middle of Area15, right by Omega Mart’s entrance. I ordered an old-fashioned, smoked right in front of me, while a friend ordered some crazy drink that was lit on fire and bubbled up with a massive bubble before he drank it. Yes, we took several photos and videos—it was awesome.
We did other things too. Before Omega Mart, we had a fantastic dim sum lunch. Later that evening, we went for an amazing steak dinner. Living in London while most of my friends live around New York, I was genuinely touched that so many made the effort to come out and celebrate with me.
If you asked me to describe my perfect birthday, it probably wouldn’t have included a place like Omega Mart. And yet, I had a fantastic time. A solid reminder to always keep an open mind!




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