I have been a user of an American Express card or another since I was a freshman in college (thanks dad). If asked I will tell you why I think paying the annual fee is worth it. Lets face it I think the fee is way too much, but they kick ass when you need help so I suck up and pay the membership fee each year.
Now I have to ask myself (and Amex) why then did I get a “personalized” offer to get a fancy Amex green rewards card? I haven’t had a green card since freshman year in college. Why would a company that I spend tons (for me it is tons, for them it is not so much) of money with, offer me a product that is significantly less than the product that I currently have from them? is it me or is that just retarded advertising?